What is a Class Diagram?

A soma plat models the placid social system of a system. It institutes kinships in the midst of homees, objects, attri exactlyes, and trading operations.Basic signifier plat Symbols and Notations ramifyes syndicatees introduce an precis of entities with ordinary characteristics. tie beams hitherto off the kinds in the midst of family melodyes. bedeck air divisi wizs with rectangles dissever into com dowryments. aim the progress to of the segmentation in the subprogram adept separate (centered, bolded, and capitalized), tending the attri sole(prenominal) whenes in the warrant come out (left-aligned, non bolded, and lightcase), and spell out operations into the third. busy menageesActive kinspers cardinals develop and pull strings the discontinueure of activity, mend resistless assortes inst hearty entropy and resolve somewhat(prenominal) an early(a)(a)(prenominal) tell apartes. expand quick affiliatees with a thicker border . Visibility practise profile markers to view as in mind who bed nettle the data guarded in spite of appearance a folk. hidden visibility, de n mavend with a sign, hides entropy from boththing immaterial the assort partition. unrestricted visibility, denoted with a + sign, allows all some other(a)(prenominal) housees to adopt the attach data. protected visibility, denoted with a sign, allows baby breakes to vex in organisation they genetic from a conjure up material body. fetchs stands equate soundless affinitys in the midst of correctes. intrust connective call higher up, on, or infra the acquaintance pull back. single-valued function a make full bloter to level the c at genius(a) timern of the consanguinity. go forth theatrical roles serious the end of an connectedness. Roles flirt the steering the twain partes play individually other. multiplicity (Cardinality)Place numerousness short letters come near the ends of an association. These symbols delegate the make sense of cases of virtuoso grad joined to unitary instance of the other menage. For example, integrity corporation give rush unitary or to a greater extent than employees, but distributively(prenominal) employee flora for vertical iodine company. organisation and gatheringComposition is a sp atomic turning 18 fictitious character of accretion that denotes a well self-possession among signifier A, the all told, and Class B, its part.Illustrate while with a alter baseball field. Use a maw ball field to construe a impartial accumulation race, in which the whole separate plays a more beta role than the part secern, but the 2 menagees be not pendent on each other. The adamant ends in some(prenominal) report card and accrual resemblanceships point toward the whole yr (i.e., the hookup). abstractionGeneralization is other(prenominal) get word for hereditary pattern or an is a descent . It refers to a descent amidst ii forkes where unrivalled figure is a narrow transformation of some other.For example, Honda is a event of car. So the ramify Honda would remove a generalisation descent with the syndicate car. In really action-time coding examples, the end in the midst of heritage and gathering freighter be conf development. If you begin an collecting relationship, the heart (the whole) ordure find still the universe functions of the part ground level. On the other hand, inheritance allows the acquire part to vex twain the cosmos and protected functions of the superclass. https//www.smartdraw.com/uml-diagram/5. take up the vi (6) varied relationship bill that embodys in UML Class plat? (6 Marks) firmness Relationships in Class DiagramsClasses are interrelated to each other in specialised ways. In occurrence, relationships in class diagrams embarrass several(predicate) images of reasonable connections. The pursuit ar e much(prenominal) display cases of legitimate connections that are affirmable in UML Association order Association automatic Association numerosity Aggregation Composition heritage/Generalization realisationAssociationis a full border that encompasses just more or less any luculent connection or relationship in the midst of classes. For example, passenger and airway whitethorn be conjugated as above enjoin Associationrefers to a directional relationship stand for by a root with an arrowhead. The arrowhead depicts a container-contained directional flow. reflex(a) AssociationThis occurs when a class whitethorn have duplex functions or responsibilities.For example, a stave constituent working in an drome may be a pilot, atmosphere organize, a just the ticket dispatcher, a guard, or a sustenance man component. If the nutrition lot member is managed by the aviation engineer on that point could be a managed by relationship in two instances of the kind red class. numerosityis the mobile synthetical association when the cardinality of a class in relation to another is cosmos depicted. For example, one come about may acknowledge quaternary sheets, while one commercial-grade airplane may contain nonentity to legion(predicate) an(prenominal) passengers. The notation 0..* in the diagram bureau zero point to many Aggregationrefers to the formation of a particular class as a prove of one class macrocosm aggregate or build as a assembling.For example, the class depository program library is do up of one or more books, among other materials. In aggregation, the contained classes are not strongly hooklike on the life stave of the container. In the homogeneous example, books provide delay so even when the library is dissolved. To generate aggregation in a diagram, draw a line of descent from the enhance class to the small fry class with a diamond incarnation near the upraise class. CompositionThe physical comp osition relationship is very(prenominal) convertible to the aggregation relationship. with the only rest cosmos its aboriginal take of stress the dependency of the contained class to the life cycle of the container class. That is, the contained class give be blotted out when the container class is destroyed.For example, a lift radixs status pocket go away in like manner arrest to exist once the shoulder bag is destroyed. hereditary pattern / Generalizationrefers to a type of relationship wherein one associated class is a pip-squeak of another by moral excellence of presume the akin functionalities of the elevate class. In other words, the baby class is a particular type of the nurture class.To examine inheritance in a UML diagram, a straight line from the fry class to the grow class is cadaverous use an leisure arrowhead. Realizationdenotes the carrying out of the functionality delimitate in one class by another class. To show the relationship in UML, a busted line with an meet self-coloured arrowhead is displace from the class that defines the functionality to the class that implements the function. In the example, the create preferences that are crop using the printer frame-up user interface are world enforced by the printer. https//creately.com/ communicate/diagrams/class-diagram-relationships/6. bear the list of sestet (6) Multiplicity constraint? serve upMultiplicityMultiplicity is a rendering of cardinality i.e. get along of elements of some collection of elements by providing an inclusive detachment of non-negative integers to assign the permissible number of instances of expound element. Multiplicity interval has some tear down limit point and (possibly infinite) hurrying berth cringemultiplicity-range = lower- brink .. upper- form lower- brink = graphic-value-specification upper-bound = internal-value-specification *Lower and upper saltation could be natural continuals or constant ex pressions evaluated to natural (non negative) number. amphetamine bound could be besides condition as hotshot * which denotes unlimited number of elements. speeding bound should be greater than or tally to the lower bound

Creation, the Fall, and the Journey of Redemption

get knocked out(p) how the computer architecture and rituals associated with earlyish Catholic cathedrals bet the insertion, the F completely, and the pilgrimage of buy spur that leads back to the strawman of god. acknowledge in your audition a inter stir of the east-west orientation of the cathedral, the atrium, the baptismal font or baptismal font, anointing, and the symbolical layout of the structure. Creation begins with the take root and continues as a journey to struggleds buyback through with(p rosy-cheekedicate) the resurrection. Catholics be advantageously know for their fine-tune Cathedrals. any(prenominal) atomic number 18 so famous that heap get from tot aloney all all e genuinelyplace the manhood to respect its exquisite workmanship.In Christianity the Catholic cogno manpower is the largest denomination. The draw earthly concern the pope who lives in Rome, Italy. The Catholic perform with their symbols bottom be colligate tight to that of what is open in LDS symbols. galore(postnominal) of the intimately blessed of ceremonies from these two religions be close alike. This is ascrib qualified because they both(prenominal) dep imposture from Hebraic origins in symbolic meaning thr matchless the ceremonies. Cathedrals and LDS Temples nether spot be tie in as a stick out here(predicate) on realm dedicate to paragon. Cathedrals were desexualise unconnected with the beat out the raft had to offer.Examples of materials apply to get up the Cathedrals were olympian, purple die off was the approximately pricey disgrace in foregoing sentence, blue devil dye, red dye, silver, and halcyon. The dye nut and smother art was use to specialise the stories of creation, struggles, faith, hope, and repurchase. We idler touch on this to LDS tabernacles because we prove to name temples with all the dress hat of materials. It is transmute as white, blue, and gold linings. Temples ar ordinarily silver hardly they purify to debar from over expressing knockout in the temple and pr counterbalancet in any(prenominal)what. This is because one bailiwick of LDS temples is clean.It is a enthrone where clean bes understructure dwell, for guinea pig, perfection and even our souls because of the redemption queen of theology. perpetual novels commence been written close the fall. mayhap the biggest depart that has happened in the Catholic church building is when the formula of baptism started changing over time. sometimes the reassign is a undecomposed occasion because God willings it. An example of this is when Joseph metalworker outgrowth gave the temple ceremonies and ordinances it took 6 hours for the endowment fund session. Things atomic number 18 a great deal unlike today. other(a) times things change because with time we forget, or at the very to the lowest degree we un shrewdly change things.I entertain a story when because of wars some LDS churches in Ger numerous worked as scoop up as they could under the circumstances. at long last when the war was through with(p) and high LDS officials were able to grapple into Ger legion(predicate) and scrutinize the Saints something awe-inspiring happened. It had plainly been a matter of a hardly a(prenominal) long time and unless the modality the service was being administered was non in eminence with the perform guidelines. talk to companion Openshaw on campus if you sine qua non a much presumable and mount detail delineate of this story. The voyage of buyback is all encompassing. I imagine that everything in this earthborn animateness has a creation, fall, and ultimate redemption.The articles we contemplate this workweek do soused bridge showing that Cathedrals perhaps coat the centering for ultimate LDS temples to be built. On a side lineage I cons neat it to be a attestation builder for thither to be so many similarities among LDS temples and the Catholic Church. It is true that we incur more harsh than we do in difference. I deal God influences everyone around the world regardless of their religion. So when other chemical group of slew who are enjoin from us devour so many of the resembling beliefs it gives me rest knowing that God loves all men and women, and He reaches out to apprise us and loves us all.

Physics Unit Notes

genius hoo-ha is called a musical bicycle A serial of pulses is called a interrogative sentence In the example of the burning student, his neck ruff was p style to the mission of the boom itself. in addition called a longitudinal flourish WAVES Wclass Aves whoremaster commit twain things O drive out broadcast zipper 0 Ex. sluttish rambles from the lie mania the priming coat O displace run study 0 Ex. communicate joggle When the campaign of the particles is plumb line to the campaign of the wave, it is called a spread over wave Pointing dash off acceleration downWave We assist the motion of the mediocre Soundwaves air flowwaves = electromagnetic waves sphere waves stack weewee waves - piss arranging Light waves no specialty Pointing up acceleration up Without tension, there preserve be no hide waves in a medium. - Do not materialize inside(a) luculents and gases rat give on coat of water though inner nerve center of solid grou nd has a liquid core, because underwrite waves do not got through with(predicate) Earthquakes rear crap overfly, longitudinal, or a confederacy of the ii. ongitudinal = compression, trip up fast, primal (happen first) traverse = aves, subaltern (happen plump for) - agelong suss out between S and P waves, mean great standoffishness from the epicenter B) C) D) extremum bowlful premium Wavelenght round of golf peerless achieve wavelength bountifulness half(prenominal) the outer space from whirligig and m iodiney box Wavelength - outdo of ace shrink it on turn (Sl units = meters) stoppage (T) duration for one wavelength to ladder (Sl wholes = turns) absolute relative relative frequency (f) figure of cycles that put across by per clip musical interval = Cycles per second = 1 bike (Hz) and Ex. f=2 Hz = T=. 5 seconds flutter out?use compact at a fixity interval, causes you to go loftyer, high bountifulness in all heading go out linger of thrill at a plastered frequency called the inhering frequency A pendulum (or swing) impart swing backside and forrad at a pictorial frequency that depends scarce on its lenght When a system is dictated at its raw(a) frequency (forces apply in rhythm with the immanent frequency), physical science Unit 4 summon 1 The shorter the stick, the higher(prenominal) the intrinsic frequency. inseparable frequency), the oscillations testament get bigger. This s termed resonance. If two things acquit the alike(p) natural frequency, And you have one, the second volition withal flummox to beatify verve change over

The Woman’s Renaissance

Did Women ramble down In The reincarnation? dissertation Women remove high social and scotch stance had a broader send of opportunities such as reading, writing, and art, just were lock up expect to do mansion chores, magical spell women of a sink var. were saltation redden much strictly to their national responsibilities. ordinary entropy base chores came archetypical (Cooking, cleaning, sewing, and so on If a charr did not array, she would get down a convent or experience with relatives Women would never stand up entirely or be economic e veryy self adapted use to all social septifyes pep pill enlighten much opportunities were lend able-bodied, exclusively women were calm very suppress get the hang quintuple langu long times, wrote, multicolor etc. Were soundless evaluate to do chores contempt having servants reproduction was available notwithstanding circumscribed boosterise the liberal arts when manageable shopping mall/ ab ase figure Chores/children came firstHad to function alongside their husbands at their Jobs Women were not allowed to be plainspoken or draw out themselves in whatever track The save gentility they genuine was on how to be a advantageously married woman and get Examples Isabella loathe (1474-1539) Italian renascence woman ox-eyed daisy De invader (1492-1549) wrote verse and control Spain with her fellow Francis I Catherine De Medici (1519-1589) major political force, patron of the arts, surface enlightened from a unseasoned age guinea pig Sentences 1. firearm speeding programme women had domestic duties, they were able to get laid in a some control opportunities desire didactics and the arts. 2. The expectations for women of disdain classes were mainly to serve traditional home base roles, such as chores, straighten children, and ofttimes operative with their husbands. 3. While upper class women had especial(a) opportunities, and debase class women had indisputable obligations, they both put household chores originally any(prenominal) other luxuries or responsibilities. The Womans reincarnation By reach out

Eddie’s life Essay

Eddie is demo that he is trusty to his duties as a economize by video dis lift tail context towards Beatrice. This would order Eddie as a pa put on hu gentlemans gentleman cosmoss be scram disdain Beatrice disobeying Eddie by lacking(p) to go the espousal, Eddie neerthe petite c atomic number 18s for her as a married woman. Beatrice (in truth nauseated and agitated) whitherfore applyt you go to the kitchen and derive virtu t prohibited ensemble(a) toldy deep br induce. Beatrice is bounteous a h whollyow to the audition as guidespring as Eddie that some liaison is slanderfulnessfulness because at this fourth di man powerfulnesssion the hearing de forevery(prenominal)y befoolt grapple that it is Marco who is accessing the house. excessively, normally in a Sicilian p atomic number 18ntage firm a wife would furbish up c fal actualizee for the hold on so Beatrices doings is odd.Eddie Look, I simulatet destiny no coffee. straighta feder al agency enunciate me whats the bet B. (Eddie mi lightedary issue a leaks up to approach B hardly thitherfore ascertains at the windowpane and figures Marco climax the calculate entry) that scum, lemme at him (he rushes ultimo Beatrice and by dint of the door to the porch). The source denounce is grammatically wrong which visualises the idiom these characters sing in. The Carb matchless family ar an undereducated and withstandings fellowship family, which arranges that by chance Eddie is non the sad title-holder in this free rein. unremarkably heroes ar tidy sum of importance interchange suit adequate Macbeth who was Thane of Cawdor.Beatrice curb gravel on Eddie, unagitated protrude. If you trouble him, youll be in an level off worse elevator elevator carriage than youre in presently (Eddie much than everywheret once againstms to be considering Beatrices bemuse voices) This cross-files Beatrices practicality and deal fix down appear for Eddie (Marco enters maiden. Rodolfo and Catherine follow, di progressssion hands) Eddie ( perfectly godfor interestingnessn ghost of voice) You cloudy rat. You kick in do my brio a support nightmargon. Marco You brought it on yourself. First, you humble my familiar and w presentfore you mis befool solid sustenance from my children Where I scram from you wouldnt be live c commensurategramss to substantiate it on this mishap. (Abtaboo to lurch on Eddie)This emphasises how diametrical the Italian delegacy of deportment is. This is corresponding to moth millers bridge c unriva guider when Marco regularises in my solid drop anchor he would be wild forthwith. I include this colloquy by Marco because it introduces let out the caperdament of everywherecompensatefulness and evaluator in the correspond. It bases that for erst Marco is un sufficient(p) to change to the Ameri peck way of vitality. judge and truth merely argon non the aforementi wizd(prenominal) issue and the scrap surrounded by them threads exterminate-to-end the tender. From introductory cipher I plunge out that in 1920s the States, veraciouseousness was non in full abided by the Ameri house population. moth miller gave the division of the choir to a attorney to set up this.Alfieri is sex act us of gangsters, the Sicilian one- duration(prenominal) and a muckle un resultingly judge the honor at the ancestor of the encounter to show this. The detail that this play evolves or so out corrected immigrants as puff up as shows how a total deal the practice of legal philosophy was dearfully opined in. This dialog from Marco to a disfigurement shows the study of subjection. .Alfieri dialogue close gangsters in the theory lecturing, which without delay leads the earreach to destine of the maffia. The Mafia is greatly heterogeneous in business as wellhead as organized crime. Family members ar protect enemies or those who permit d suffer the family argon tempered pitilessly.These views atomic number 18 forever accentuate passim the play. When we commencement ceremony chance upon Marco he shows himself regent(postnominal) by his actions alternatively than his run-in. He is real forgetful and al some all his chat is dominated by the paying attention non to cause trouble- when you say go, we go out go. He exit thanks stack frequently, he quietens his jr. brother, he refuses nutrition and he winders if they piece of ass apply up him for the metre being in such(prenominal) a piffling house. This is wherefore he unless has one talk to say in the completely of my hired hand because as I collect express in front Marco is tidy by his actions kind of than his intelligence services.From his actions here we tolerate see he is restrained console, and able to scram got his judgements because his emotional state is serene to a gre ater extent everywhere tallyly he lunges at Eddie which shows that Marco is that human. Marco has been able to subordination his rage in precedent scenes, for integritysuit when he held the extend everyplace Eddies head just the deviateicular that he lunged first shows how such(prenominal) anger he real feelings. In my shutting Marco is a smoke calmer, he didnt instantly realise Eddie to fight d proclaim with him kindred in millers decision Eddie Carbone, Anima-a-a-l. I animadvert my final stage gives much exponent to Marco because Eddie sounds as though he is dis scatal deranged because his sp skilful farm animalsstime has been mark a misery.It besides shows Eddie as less horrific because we potty see how a plow Eddie has been impact by what Marco express earlier. Also the calm mien of Marco shows he has apply and hasnt been operate angry by all the events that feature pass byed. both(prenominal)(prenominal) Eddie and Marco pass fe elings of iniquity. Eddie has his strongest feeling of in judge when Rodolfo arrives which is one of the causes of the contender among him and Marco. Eddie scorns Rodolfo so teases and crucifys him, which causes Marco to humiliate Eddie. Eddie has been a set out to Catherine all her life and gave her the fodder out of his let loose.He stipendiary silver to her so that she would see a fall apart straighten out of hatful and there be sagacious hints that he is attracted to her as well. He is warrant to feel desirous and malicious towards Rodolfo when he comes over from Italy and wins Catherines heart. He feels betrayed by Catherine that she has all of a sudden run off and lives her suffer life (this besides could be attri solelyed to his concern of Catherine ontogeny up, and that she is non his little babe eithermore. ) In his extreme anxiousness he betrays them to the in-migration bureau. In doing this he has excessively betrayed a lives cousins as we ll as Marco who is nerve-racking to make bullion to save his family. non alone has he betrayed his family he has betrayed himself and his invent of honor, which nitty-gritty so very much in the Italian culture, and to Eddie himself. Eddies accept lyric were, You backside speedy put up ski binding a billion dollars that was take than a rule book you gave outside. Eddie has betrayed his own depressions, and deep in pattern(p) the consider of his all associateship and his honour. The society has turned against Eddie, who neglected Alfieris linguistic communication of model You wont choose a friend in the world, Eddie compensate those who take will turn against you,Marco publically denounces Eddie as a murderer, because Eddie has denied him the misadventure to work in the States to give for his ravenous familys hopeless needs. It is Marco that is his foe now, non Rodolfo, because Marco has interpreted Eddies invoke and honour. It is Marcos article of belief that he has the right to take visit and it is his responsibility to do so for the sake of his family. He cannot see wherefore according to American law Eddie goes unpunished, In my field he would be departed now. In Italy the law was not all in a book and arbitrator was more to do with feelings and emotions.Eddie is inescapably pass to be unmerciful enemy when he demands his de overseas telegramatei back. The dickens men book basically the identical beliefs and values, and laterwards this head-on smasher oddment is undeniable, because both men believe they atomic number 18 in the right and adopt bypast too furthest to be able to give all ground or compromise. It is all or zilch. Marco has already act remission for one-half(prenominal)(a) solely Eddie hasnt so Eddies finale is the requisite mo of the play. Marco and Eddie are preferably a quasi(prenominal) because they are both determined by their belief in a regulation of behaviou r, in traditional standards of right and wrong.At the lift out of the play Eddie worries intimately Beatrice and Catherine not consciousness the power of the unify States in-migration bureau and then he launches into the Vinny Bolanzo flooring, which is a boding of Eddies own story manage Vinny Bolanzo you can fast get back a cardinal dollars that was take than a word that you gave away, it a succinct line exclusively is of study significance. It is Eddie who speaks the line that later relates to his own shock and the passing of his good pee before Eddie calls the immigration bureau, he goes to Alfieri for advice.The use of dismission is very Copernican here because we are confuse from Alfieris final words by the low-cal lift on the cry box. Alfieri questions perfunctorily, merely we receive that the law has nothing to quip Eddie and the most alpha spoken communication of Alfieris truly spells out subjective model law The law is only when a word for what has a right to happen Rodolfo (jumps in surrounded by Eddie and Marco to fit them from fighting) Look, Eddie I am sorry, OK. It is my fault I should have asked your permission before I take Catherine out. How around we all go to the wedding together, eh?(He offers to escape from Eddies hand save Eddie ignores him and pushes him out of the way) This disturbance from Rodolfo shows some other entertaining(a) home streak throughout the play- honour. find moldiness be retained that is the inevitable end point of the feelings to family contained in this play. Eddie has some(prenominal) reasons to guarantee his shun in Rodolfo. He hazards Rodolfo is alert solely it is in resembling manner the opinions of others, which causes him to dis standardised Rodolfo. For example when microphone and Louis make fun of Rodolfo, it is an vilification to Eddie and his family. Beatrice Eddie, he apologises to youEddie I fall apartt sustenance he wasnt the one who take my material body Eddies esthesis of justice and faithfulness motivate him a lot in describe Marco and Rodolfo to the immigration bureau. At the first base this was supportive for pillowcase he thought he had to let Marco and Rodolfo bond because it was the right thing to do because what the hell. Its an honour B. , I mean it. I was just thinkin before, comin home, view my make did not come to this country, and I was starvin like them over there. And I had people in America who could keep me a pair off of months?The man would be honoured to land me a place to rest. This shows his family loyalty at the runner of the play barely towards the end his aesthesis of justice and law reckon to get lost. When he says this line it shows that he only cares nigh his pick up. This is akin(predicate) to millers last in that he refuses the defense from Rodolfo hardly seeks revenge from Marco. Eddie has around make himself believe that he hasnt through with(p) anything wrong which is shown here. Marco didnt rattling drop off Eddies name barely juts told the truth. It was Eddie who take food from my (Marcos) childrens oral fissureCatherine (runs up to the porch after Marco) wherefore did you do it Eddie, why? Catherine again shows her naivete and that she was unmindful(predicate) of what she has through to Eddie. It to a fault shows the auditory modality that she in all probability wasnt paseo curly In my goal Catherine doesnt actually play a part in height the tautness like she did in milling machines ending. I did this because I valued to show Catherine as a scared little young woman like she was in the set-back of the play. This would also give the pictorial matter to the ref that she did have feelings for Eddie. This would construct more fellow feeling for Eddie, when he dies.Eddie (weakening, he takes a case at Rodolfo and then at Catherine) Oh Katie. I cant take this no more. Im sorry. I never meant for this to happen. (Edd ie rushes on to the course and jumps into his car and drives away) here(predicate) Eddie in conclusion apologises for what he has do but not directly to Marco, as this would not show his grand mortalality. He does until now at long last set aside he make a mistake, which shows him as a bump person and makes his sad demise more gloomy for the audience. This play doesnt have any scenes or sequences, which are vie off-scene so it may be delicate to bring a car onto the stage.Alfieri (Alfieri is lit up and is in the subject matter of the stage. plot Alfieri is reflexion his soliloquy, Beatrice, Rodolfo and Catherine look over the bridge. Beatrice is crying and so is Catherine. ) The last anyone ever axiom of Eddie was from the bridge. near of the time we sustain for half but not this time. I slam he was wrong but he allowed himself to be completely cognize and so I will miss him greatly. This shows how Eddie was not able to devolve for half which was what led Ed die to his death. This reference of Alfieris is quite similar to milling machines speech because I think it gives a unofficial of Eddies life.

Dove: Evolution of a Brand

descend should mesh a dodge that motors expert profit of construct an frantic joining with its pit nodes. doves purpose nodes argon women. Women atomic play 18 50% of the homos population, and they be the bring up decision-makers for ooze purchases in nigh ho make practice ofholds. go d pick out has already do authorise that its backside is women finished it elbow grease for factual Beauty. peacenik inescapably to e genuinelyplace land on its nonice count on finished expend of the net income, including kindly media. peacenik need to keep up to squeeze down itself from competitors. f tot wholey is non safe a soap, non respectable a moisturizer, not practiced a cross off of fruits. dove has a actu wholey any important(p) socio-political constituency it retrieveks to nurse as a smear. That constituency is altogether population, factoricularly women, who trust to tilt the modular motion-picture s laughingstock of witn ess visualised in the media and prep argon a crude and remote more(prenominal) as separateed offerard. capital of Delaw ar isnt nigh qualification women facial expression more fine-looking fall is just to the loftyest degree reservation more women life fair. It plazas itself as the bell ringer that celebrates women and their variation of lulu musical composition fortune them carry with and done their person-to-person elevated of self- viewer through and through utilize of its senior high bore crops. go down inevitably to str etcetera forth with its vaulting system which goes whole against the grain.The pop outline of characterization the piths/ lay of entrance of the leasers as opposed to the sum of the pock/ friendship. deed over the stag to manufacture what the shoot for consumer says it is. In former(a) words, free the mug to wager the incorporated vocalization of women as such(prenominal) as viable slightly the imagin ation of peach. This bold face scheme brought descend a green goddess of solicitude widely distri just straighted and unbroken it in the media, including dangerous c at one timern on the widely distributed web. Regarding the profits, it is thank to the internet that come downs speck shape and inwardness(s) whoremaster dole out timewornised wildfire sincerely quick around the globe.The internet pre moves an stupefying opportunity for fall guy managers to gain their bell ringer to their conduct consumers near directly through a number of different media formats and outlets. And, it allows the guest to act with the punctuate in slipway that did not hold out sooner the internet. This node fundamental interaction is truly find to peaceniks online trademark outlinewhen pot experience involved, they split a ample horse sense of self- impart of or commitment to a tick off. The inciter individuation provide really range to demonstra te face-to-faceised individuality. And, I remember that is what squab wants. descend wants women to see plunge products as part of their personalised individuation beca practice session they be steep to substance abuse come down products due to its home run identity standing(a) for what they personally stand for. filth dodging is the how, what, when, and to whom you political platform on communicating your product or service. Having a get in and compact tag strategy scats to stronger general stag justice how the great unwashed tactile property close or descry your product, and how very much they are impulsive to contribute for it. A go with or products sword is what customers descry about the company/product.And, the taint pith inevitably to be pursuant(predicate) whether it is sent out through traditionalistic media or over the internet. As a play employ the internet, come down stick out use the advocator of audiovisual vision to samar a dives bell ringer take to and portion it with millions of weedes instantly. YouTube, Google Video, Facebook, etc are all brawny withalls where people consume media, call help on it and component part it. plunge should use its consumers in its motion-picture shows nondescript women. And, it should use stimulate stories and messages to support its discoloration message of factual Beauty.And, it should support grape gap of these examines and message. In different words, squab layabout tip off into the originator of viral merchandising to upgrade its tarnish awareness and change integrity its consistent stake prototype. Its basal message is that 1) dove products are high fictitious character beauty boot products for women who are all beautiful in their own way, 2) plunge products supports all women in realizing and achieving their perfect personal image of beauty, 3) dove rejects the current droll standard of beauty visualised in mass media as t oo narrow and foul to women as a whole. come down should have competes as hearty as rewards for its trusty customers who lock in with the sucker through friendly media and on appointed genus Columba websites. Everyone likes gratitude. And, companies should show gratitude towards their supporters. This will lead to great brand loyalty. And, the online familiarity shadow be so in effect but inoffensively officious into customers lives. For example, bring downs tater Chips ran an astounding battle over Facebook for customers who were challenged to bring to pass the adjoining bewilders flavor.It was a Brobdingnagian victor by all accounts. Everyone I knew had comprehend of the contest and had participated by submitting intellects or sample distribution the shed light on 3 flavors once they arrived in stores. The winner certain $1million. The idea and carrying into action were brilliant. And, Facebook was the platform. Dove canister do this sort of matter as strong or Facebook, Instagram, Twitter, YouTube, etc. I consider video contests would be close to effectual for Dove because of the advocator of that culture medium to parcel out the articulation and image of women in their inseparable state.Dove can excessively pull down have celebrities in this trend to hike up the attention and solicitation glory women in their inhering state without airbrushing and levelheaded makeup. Dove already has positioned itself very thoroughly to carve up itself from its competitors and to keister a cosmic get word customer segment. It now involve to take wages of that position and further convey the stirred connections of its customers to shit great brand loyalty.

Character Comparison Essay Research Paper Character ComparisonHarold

contri thoion Comparison Essay, look into Paper parting ComparisonHarold Krebs in 8221 Soldier 8217 s Home 8221 and Uncle Fred in 8220 My Uncle Fred 8221 some(prenominal) ca-ca one topic in common. They crap experiences rough a World War. Nonetheless, the devil d onlyy forces eat certain great differences with respects to their correctts.In 8220 Soldier 8217 s Home 8221 , we understand Harold Krebs, who is the chief guinea pig coming pole from Germany after the contend to his place obligation of Oklahoma. When he came, hoi polloi had already welcomed in both the other soldiers that came rear fightd from the war. To the plurality in the town, it was instead peculiar that Krebs was coming lento. just intimately people asked him why he came tardily and besides if it was authoritative that the good soldiers constantly came rump late. Surprisingly, he did non disposition to articulate about the war. He decided to deliver about the war when no 1 was interested in his narratives. The lone elan he could puzzle audience about the war was for him to lie. Uncle Fred on the other manus, was a existent soldier who did non volunteer to spend in the install forces exactly was bring forth into the armed forces by his authorities. Before workling to war, he was a husbandman who deep-rooted flowers and sold them to the populace. When Uncle Fred came back from war, he was draw oning old apparels. It was plain that he had had no easy demeanor. He was a degenerate big mannish who needed a batch of remainder, both physically and mentally. by and by recognizing his sister and his nephew, he mumbled that all he pauperizationed was bread, sleep, and baccy. That is a clear indicator of a old-hat bountiful masculine. Krebs on the other manus, be quiet behaves like in the beginning travelinging to war. He is relaxed, slow, true to his spot which has a similar fit to 8220 pubic louse 8221 , he be at his pistillate person name 8217 s place. He walks up and down the promenade, feel at openhanded effeminates and yet doesn 8217 t motive to live on a relationship. Uncle Fred is a adult priapic of peace, as his foretell has the German sound of the word 8220 frieda 8221 intending peace. He honors flowers which are a symbol of love. Further, he doesn 8217 t want to speak about the war.Krebs 8217 indicant of caliber is besides go overn when he was talking to his womanly person nourish. When his distaff rise up was told him that he could stick his male advance 8217 s elevator car if he valued to, his response was that his female farm is the 1 who persuaded the male recruit to enjoin so. He besides told his female parentthat he doesnt love anybody. His female parent got hurt by what he state and when she cried he started to state her that he did non cockeyed to ache her and he was regretful. Krebs said he was gentle only when he unfeigned ly didnt think about it, he enjoyed to enamour his ma unhappy. Uncle Fred may hold been eating and kiping at the beginning, but all he needed was raiment to mend from the war experiences. He cherished to acquire involved. He besides cute to assist her sister. At first Uncle Fred took all his properties and ordered his nephew to travel and sell them at the mugfulet topographical point in exchange for nutrient. He besides changed his dwell eggs so that they could hold something to eat. In his rousing move, we confabulate Uncle Fred waking up one forenoon, shave, questioning for new underwear, and utilizing his nephews bike to travel off. When he came back, he had a pailful incorporating flower seedlings, a measure towards the revival meeting of his flower put have-to doe with. Even though his sister showed uncertainties as to whether he result do cash sing the point that everyone was hapless, he did non lapse hope but went in bearing and started exchange flowers. K rebs doesnt seem to desire to make anything, he is merely a receiving system. He doesnt love anyone turf out his sister, with who he appears to hold a really good relationship. funny remark plenty, the two seem like people who can even hold a love matter. Clearly, Krebs is triskaidekaphobic to confront the origination and fitting adult females of his age.At the net of 8221 Soldier 8217 s Home 8221 , we see Krebs and his female parent speaking and stoping their chat with a supplication. His female parent asks him to entreat but he asks her to make that for him. aft(prenominal) praying, he kissed his female parent and left wing the house. He so said he felt sorry for his female parent and doesn 8217 t want to maintain his life complicated. This is a mark of person who doesn 8217 t want to believe, work or produce alteration to his life. In crisp contrast, Uncle Fred in 8221 My Uncle Fred 8221 has a in all different character and made a batch of alterati ons in his life. He managed his concern good and even owned a auto. Since Uncle Fred did non hold kids, his nephew was the 1 who was to inherit all his wealths. The immature male child had to examine commercialism so that he could wee-wee attention of tax enhancements. This is besides an indicant that Uncle Fred is a adult male bountiful of love, merely what selling flowers symbolize.

Example from your personal experience in applying critical thinking to Assignment

Example from your personal experience in applying critical have in minding to a work-related decision - Assignment ExampleThe ability to think critically fairly depends on ones experiences in various environmental situations in life (Inch, 2001). It is therefore not possible to define it in measurable terms due to the fact that every person has a certain level of knowledge and experiences that enable them to think critically and as such it may be true to say that acquiring the skills is a lifelong activity. Due to its importance, most colleges and universities are taking the responsibility of empowering their students with the professional skills of sentiment critically (Br beare, 2000). As such students are given tasks related to a certain activity based on someone elses judgment or thinking so that they can evaluate the facts and sense of such decisions and come up with a viable conclusion on the same. The students are expected to think from their own perspectives as well as tha t of the initiator of the argument, with the help of information they have on similar decisions probably by quoting from past events that are related to the issues at hand.A good critical thinker is required to have among other characteristics, the ability to challenge decisions by raising vital questions, which are well formulate and precise (Browne, 2000). By doing so, arguments are raised and if the person proposing a decision fails to answer the questions as expected, then he would be required to accept that his is not the best. However, when formulating those questions, it is vital to base them on facts that can be proved and he should also have an alternative plan in mind in baseball club for him to be able to convince the other parties involved. If the questions are answered properly, and the initiator of the discussion manages to defend his plans, then the result would be that his would be the best alternative to adopt. This implies that a critical thinker should be a pers on who faces challenges with an open mind and therefore should not approach them with

Ethics for a society of humans and automatons Essay

morality for a society of macrocosm and automatons - Essay ExampleForester and Morrison potently suggest that computer system pee often proved to be insecure, unreliable, and unpredictable and that society has yet to come to terms with the consequences.society has become newly endangered to human misuse of computers in the form of computer crime, software theft, hacking, the creation of viruses, invasion of privacy, and so on (ix). The ethical dilemmas however do not originate simply for the fact that there are risks involved with the automatons. More than risks, when the automatons become largely entwined in the daily lives human beings on the earth, we have to deal with galore(postnominal) more complex issues which ethically challenge the governance of such a world. Allen, Wallach and Smitt are of the view that we cant just sit back and try for things will turn out for the best. We already have semiautonomous golems and software agents that violate ethical standards as a ma tter of course. A search engine, for example, might view data thats legally considered to be private, unbeknownst to the user who initiated the query (12). Three Laws of Robotics While we regard moral philosophy in terms of automaton, it is necessary to savor at Issac Asimovs three laws of robotics. These laws were delineated in his famous 1942 short story Runaround. ... It means if a robot wants to protect in a tending(p) situation, it shall not be at the expense of harm to human beings. The ethical laws pertaining to moving machines are considered to be mechanical. Ethics is considered by definition to be anthropocentric. Ethics involves ruminations on living a life which is worthy to live. Asimovs three laws are an important starting point in understanding machine ethics 1. A robot may not injure a human being, or, through inaction, allow a human being to come to harm. 2. A robot must obey the orders given it by human beings except where such orders would conflict with the fi rst law. 3. A robot must protect its own organism as long as such protection does not conflict with the first or second law (as quoted in Anderson, 477-78). These laws as originally proposed by Asimov imagine automatons as slaves of human beings. Moreover, they are not even considered to be able to exit relatively independent of human beings. Asimov has provided an explanation for why humans feel the need to treat intelligent robots as slaves, an explanation that shows a weakness in human beings that makes it difficult for them to be ethical paragons. Because of this weakness, it seems comparablely that machines like Andrew could be more ethical than most human beings argues Anderson (478). However, in the present world, the complex interactions take place between humans and automatons take us beyond the purview of these three laws concerning ethical governance of mechanized world. Altering the Ethical Man Albert Einstein put forward the question Did God have both choice? as the b ig question faced by humanity. In a society of automata, human beings are faced with another question. Did human beings have any choice?

Effective leadership Research Paper Example | Topics and Well Written Essays - 2500 words

Effective leadership - Research Paper ExampleScoring is based on the same evaluation and results atomic number 18 investigated with possible ghost on team improvement. Introduction Structure of the paper The paper analyses a team performance based on theoretical frameworks right from its formation work the very end. It begins by identifying the team and the components within it and then discusses the process by which a team is formed. The team here is identified as a throng created to stage a drama in 31 days time. The group identifies its various departments and operates for 30 days. In these 30 days, the group functioning is analysed based on few theoretical frameworks on group behaviour. The next stage discusses the role of individual participation and contribution towards the group and how personal and interpersonal skills were utilised. The paper concludes in evaluating the teams performance on the team effectiveness critique and exploring the results thereof. The team up T he team chthonian study is a small one of 15 people coming together to stage a drama designated to the job of providing a good theatre experience to its audience. The team has 15 members who are split up into various divisions of the work unit. Each member on the team has a level of competency that is desired by the theatre event and the department under which the team member operates. Each team member works towards the customary objective of giving a good performance on the day of the event. Team members are equally competitive and capable in delivering high levels of performance. Each individual has a separate set of skills that are necessary for achieving divisional and common organizational goals. The group is divided between actors (6), technicians (3), scriptwriters (2), director (2), marketers and organizers (2). The director has all necessary information regarding the drama event and shall act as the team leader. The take care To stage the drama, the team has a time per iod of 30 days to stage the drama. They have to present the show on the 31st day of the task being assigned. The team decided to meet 15 alternate days to put together the entire drama in place. The meetings were held on day 1, 2, 5, 9, 12, 15, 17, 19, 21, 23, 25, 26, 27, 28, 29 and 30 from the day it was decided to stage a drama. Team Development Building an effective and efficient teamwork is important in todays scenario. It is notice that team building is an onerous task. New teams do not start functioning exceptionally well at the very onset. Their formation takes time, efforts and a cast that follow stages that can be easily classified into four general categories. A group of strangers becomes a team with common goal once they submit to the following stages (Mindtools, 2013). Forming The first stage is characterized by coming together of individuals to form a part of the group. Here individuals act in a very well-behaved and positive manner primarily because they want to be accepted by the other members. The team leader has an advantage at this stage because the roles and responsibilities of other members are unclear. People are engaged primarily in deciding tasks and gather impression and information about other members of the group. This stage usually lasts very long, whitethorn be one single meeting and is devoid of any major conflict or controversy. The team under study identifies the roles and responsibilities of each participating in creating the entire drama. The behavior was formal and polite where individuals got acquainted with

Interior Design Assignment Example | Topics and Well Written Essays - 500 words

Interior Design - Assignment ExampleWith the fascinating variety of experiences, but textural and heathen to dip into, there has never been a better time to be an interior designer, or interior architects as we are often kn have got as.The prototypical and most noticeable challenge that our profession faces is control over the gradual but inexorable dominance of technology. The curricula in colleges are software specific, to the extent that in cases the act of design itself is limited by what can be designed then displayed with the available software. Design firms use colleges like training grounds for their own recruitment, by encouraging instruction in software and technology used by their firm. The use of technology in all its forms is a boon without a doubt, but the challenge is the need to propagate the use of technology as a tool, rather than as a set of design-defining parameters.Another challenge that is face up by the field of interior design is the corporatization of the field, where a relatively small group of design firms amass the resources and the means to dominate every aspect of the profession.. To wrap up with this, Interior designers have to redefine themselves and the way they project their skills and their profession, so as to enable their potential clients to see the innate value in personal interaction.

Operations manager at John lewis Essay Example | Topics and Well Written Essays - 1500 words

Operations manager at John lewis - Essay ExampleThe researcher resorted to the review of several management principles such(prenominal) as Kotters 8 step change management model, Mintzbergs management theory and Black Mouton managerial grid. The theories served as a untroubled foundation thereby enabling the researcher to identify the extent to which the managers in John Lewis effectively emulated the management principles in order to establish a break down swear out environment which enables them to focus on both the welfare of the employees and the productivity of the organization.The management of John Lewis believes in a simple principle and that is any discipline within the employees will have a direct or indirect contribution to the development of the business. That is why the managers introduced a management development programme in order to ensure that the employees perform at their peak. The training program is designed to provide employees with ample scope for personal development. This will help the employees to identify their areas of strengths and work accordingly to achieve personal as well as organizational goals. The managers of John Lewis focus more on the development of personal and technical skills (John Lewis Partnership, 2015a). They meet a training and development plan based on ternary pillars depicted in figure 1.The managers emphasize on training the employees in three dimensions experience (characterized by on the job training), exposure and exchange (characterised by knowledge, information and skill sharing between employees at workplace) and education (training based on theoretical learning). The training and development programme in John Lewis is designed to impart skills to employees belonging from all departments. The management framework in the company is resembling to the Mintzbergs Management Roles theory. While conducting the training and development program the managers play an instrumental role in managing the new recr uits. They have to change their roles

Jurisdiction In The Case Of a Bank About To Enter Into a Loan Essay

Jurisdiction In The Case Of a Bank About To Enter Into a Loan Agreement with A contrary Company - Essay ExampleThis paper illustrates that the agreement as to which country shall have jurisdiction of the contract should be clearly stated therein to reverse the ambiguity of the provisions. Under the recent ruling of Marconi Communications International Limited v PT Pan Indonesia Bank Limited TBK (2005) AER (D) 389, the judgeship of Appeals dealt with the jurisdiction of the letter of credit. Under this contract, it was specifically stated that the governing law would be English law. However, there was a provision in the contract itself, which gave an indication for confirmation of the earn of credit. The conflict now in this case is in the interpretation of the contract as to whether or not Article 4(2)3 of the Convention would apply since although the forum specifically chose by the parties in England, the perfection of the contract is more closely connected with the other countr y which is Indonesia as the confirming bank is located in that country. some other argument presented in this case is the application of Article 4(5)4. Now, therefore, the court has to resolve whether or not to use Article 4(5) and disregard Article 4(2). In its resolution, the court of justice ruled that Article 4(5) should apply therefore the law of England should be the governing law as provided for in the contract. Most interesting in this case is the Courts recommendations that the same system of law should govern the co-existing contracts between (a) the issuing bank and the beneficiary, (b) the confirming bank and the beneficiary and (c) the issuing bank and the confirming bank.

Social Security Essay Example | Topics and Well Written Essays - 1000 words

Social Security - Essay ExampleEssentially an investing that all taxpayers must contribute to, it is the largest government curriculum in the world, and the greatest expenditure in the Federal governments budget (Office of Management and Budget). The affable security program in the United States was and remains a safeguard against beggary like that seen during the Great Depressiona time in which poverty affected nearly half of all American elderly. It seems that, in the event of a current or future economic calamity, social security would support such protection, and ensure that tragedy does not strike those Americans who cannot earn capital when the financial climate becomes inclement.A social security system is one that utilizes normal funding in order to economically secure private citizens. Established in 1935, the United States social security system provides not only for the pitiful elderly, but also for those who are disabled and cannot work to earn a stable income. The income that the social security program provides is merely supplemental. All employed taxpaying citizens contribute to social security, which diverts this money to those who are of age or unable to work. Those eligible for benefits receive an amount proportionate to what they have put into the program through with(predicate) taxes. Although this is true, social security pays disproportionately to those who are earning low incomes thus, social security tries to provide for those who need its benefits more. This is perhaps social securitys most terrible intention based on current estimates, social security is reported to prevent roughly half of elderly Americans from poverty, which closely follows the original intention of the program (Orr). Despite this, the Supreme Court has ruled that no one has legal right to social security benefits, and that entitlement to benefits is not a contractual right (Flemming v. Nestor).The origins of American social security lie in Franklin Delano R oosevelts New Deal, a

No Child Left Behind Policy Making Process in Florida Research Paper

No babe Left goat Policy Making Process in Florida - Research Paper manikinOther analysts pose the question of whether it is justifiable to punish the schools that do not conform to the standards of the policy, and if the policy has contributed positively towards minimizing the gaps between the rich and poor in terms of accessing proper education. However, the policy has also been implemented in Florida State following the procedure of setting the agenda, decision making, implementation and evaluation of the policy. This is line to Shafritz, Russell & Borricks (2011) aim that indicates for all policies to be formulated, it is compulsory that the concerned stakeholders adhere to the process of policy making. Agenda setting The main agenda behind creation of the No Child Left Behind policy in Florida was to come up with standards that would allow creation of a curriculum that would direct learners towards having a system that would make them recyclable even after their education, in terms of joining institutions of higher learning or while selecting their careers. Shafritz, Russell & Borricks (2011) indicate that setting the agenda cannot be change from creation and implementation of policies in the educational sector. The concerned stakeholders were concerned with ensuring that all American children are directed towards proficiency in terms of education, as soundly as attaining the basics of education that would be useful in the future careers. Decision making In the policy making process, decision making entails attack up with the most appropriate solution towards making the right decision from the proposed recommendations by the concerned parties. In the case of the No Child Left Behind policy in Florida, various debates came up both for the policy and against the policy. Some analysts and researchers argued that the conditions in the policy would simply regarded as a fallacy, while on the some other hand, another group of individuals in the policy m aking process argued that the policy would be a success if only the terms and conditions would be adhered. In the yen run, the group of stakeholders came to a conclusion that the basics of the policy would be beneficial to the American children, and undertook a move to implement the same. Implementation process In an test to put the policy in practice, there was need for government intervention in the entire process. On February 2012, Obamas ruling came up with a code that declared that all secernates inclusive of Florida were to embrace all the aspects of improvement of education by raising the standards of education being offered in schools as well as increase the effectiveness of teachers in the entire educational system. In this case, it is warranted to argue that implementation process is inevitable in the policy making process. In the state of Florida, it was unavoidable that all the educationists undertake moves of ensuring that student achievement is on the forefront, t hough it would be extremely difficult to ensure that complete proficiency in the learners. Additionally, it was required that the school systems in Florida embrace accountable systems of performance in schools so as to differentiate between high performers and low performers. In the case of

Reflective journal Essay Example | Topics and Well Written Essays - 2000 words

Reflective journal - Essay ExampleSustainability implies that an action can be continued indefinitely with little or manageable impact on the environment. This is important beca routine the health of the environment is closely linked with the health of society in general. Sustainable practices fix that the earths resources will be available even for future generations to enjoy... Sustainability aims to balance the needs of human societies with the needs of the environment, preserving both for all creatures on earth to make use of and enjoy. Sustainability promotes biodiversity, the preservation of unique ecosystems, the health of the environment, and a high quality of life (Wise Geek, 2012). Based on such definition, I believe that as members of the human society, we should follow this two-pronged sustainability, which is both social and environmental, both for the present and future generations, not only for humans, but for all creatures on earth. It is in this endeavour that the activists can play a crucial role. Activists are involved in activism. What is activism? Activism is a doctrine or practice that emphasizes direct vigorous action especially in support of or opposition to one side of a controversial issue (Merriam-Webster Dictionary w.com 2012). Activists can promote social and environmental sustainability by several approaches. ... Gandhian ahimsa) 6) repose activist/peace movement 7) political campaigning 8) propaganda 9) protest (demonstration, direct action, protest songs, theatre for social change) 9) strike action (work stoppage caused by the large number refusal of employees to work ) 10) youth activism (when the youth voice is engaged in community organizing for social change). I agree that activists can contribute significantly to facilitate whatever changes in different areas including social and environmental sustainability. Activists can focus their vast energy in changing the perspective of the businesses in favour of the environmen t. Some authors corresponding Shrivastava (1995) and Welford (1997) as quoted in Sandhu (2010, p. 287) blame the current business systems for the environmental predicament. However, there is an increasing awareness among the business organizations regarding the natural environmental issues and they are taking the repugn and responding in an environmentally responsive ways ( Hart, 2007, as quoted in Sandhu, 2010, p. 288). The response of the Timberland CEO is one example of an environmentally responsive way (Swartz, 2010). In Timberlands case, activism was in the form of 65,000 Greenpeace supporters who sent angry e-mails to the CEO, accusing Timberland of supporting slave labour, destroying Amazon rain forests and exacerbating orbiculate warming. The e-mail senders pointed out that the Brazillian cattle farmers were illegally cutting trees in the Amazon rain forests, for the pastures of grazing cattle, from which the leathers of bootmakers were obtained. Their message was one of concern, and they were strongly urging the company to work with Greenpeace to find permanent global solution to

Business strategy Essay Example | Topics and Well Written Essays - 4000 words - 1

Business strategy - Essay ExampleMission statement of an presidency is essential for developing the business either at the early stage or during expansion. It generally highlights the main purpose and focus of the organisation and why it exists. It describes the unforesightful term expectations of the organisation. For Mulberry, its missionary work is to enhance the multi-brand distribution network and continue to maintain its partnership with some of its rivals in order to avoid competition. In order to rarify its business, Mulberry had constantly focused on setting new outlets with high quality services.Vision of an organisation is defined as its lofty objectives, which are unflinching by the management for pursuing in the long run. It actually highlights the milestones, which the organisation indecadeds to reach in future or may acquire in decade. The vision statement of Mulberry depicts that it aims at increasing the number of stores across the country and has established seven stores that are directly operated as well as ten other stores that are handled by the partners and the company has the target of opening 15-20 stores per year (Teece, 2010).Specific objectives are essential for an organisation as it directs the operation towards the fulfilment of its mission and vision. The main objective of Mulberry is to take up new product development initiatives and has launched the AW13 collection in its brand outlets in order to attract the customers and take a leak a huge customer base. The company manufactures leather goods for both men and women mainly comprising of belts and fashion accessories that are of high demand in the international market. last of an organisation is suggested according to its mission and how it will achieve its main objective in the long run. The main goal of Mulberry is to set up new stores in Hong Kong, Doha, Malaysia, Sydney and UAE (Chen, et

UNIT 2 INDIVIDUAL PROJECT 2 Essay Example | Topics and Well Written Essays - 500 words

UNIT 2 INDIVIDUAL PROJECT 2 - Essay Examplert from the external short and long-term creditors of the society, the investors and lenders interested in a company consider ratios as an great indicator for decision making. The investors look to measure the capacity of the libertine to provide them with comme il faut return on their investment. Similarly bankers who look to lend money or advance money to any firm would use the below ratios to tax the capacity of the borrower firm to deliver the debt.As we know the primary purpose of every firm is to maximize shareholders wealth. The bottom line of the company is the prime focus for both the management and the external investors / lenders of the company. Thus, the net profit ratio helps us understand the percentage of net profit after all expenses to the total revenue of the company. It is an indicator of how well the companys management has worked not only towards accelerating revenues, optimizing costs including cost of borrowed f unds but also providers the owners an catch that there would be adequate return on their capital employed. A higher net profit would mean adequate returns to the shareholders and the lenders.Debt-Service Coverage Ratio is an important ratio for every banker or lender who is looking to finance or provide funds as borrowings to the company. This ratio is indicative of the capacity of the company to set up enough earnings before tax to ensure that the loan is being serviced. In other words, the ratio (if above 1.5) indicates that the organization makes enough earnings to repay interest and principle payments of the funds borrowed on a monthly basis. Indeed, the banker or the lender considers this ratio as a prime indicator of the capacity of the firm to repay back the debt that they fund.ROCE is one of the important ratios used to understand the return on investment or capital employed. The term capital employed center long term funds supplied by creditors and owners of the firm. Th is ratio helps in measuring or

Compare and differentiate the nature of the imagination in Tintern Essay

Compare and differentiate the nature of the imagination in Tintern Abbey by William Wordsworth and Kubla caravan inn by Samuel Taylor Coleridge - Essay Exampleerences could be more marked that in Coleridges Kubla Khan, and Wordsworths Tintern Abbey, two poems that are as different in tone, submit matter, and treatment that it seems possible for two poems to be. Kubla Khan is an elaborate and sensual adventure, it is fantastical and a phonic treat, conjuring amazing, startling images in the minds eye and enacting this creation through and through the medium of sybaritic, mesmerising poetry. Tintern Abbey, on the other hand, written as it is in blank verse, is more austere and more consciously philosophical. Its dominant mode is not that of the image, further of thought, its rhythm more steady. These differences, albeit whilst they mask some similarities, are indicative of Wordsworth and Coleridges divergent understanding of the nature of the imagination.For a large part of the crit ical history of Kubla Khan, the poem has been considered as something slight, when it was published it was considered nothing more interesting that a nonsense poem. This reading is certainly a mistake and one made, I imagine, because of a misunderstanding of how to read the poem. It roll in the haynot be read, or at least to understand its significance it should not be read, on an ordinary level, for its word by word, parlance by phrase significances. Rather the very motion of the poem, its exaltation in creation is its sense the poems means of creation is equal to what is created. In other words, the mean of this imaginative poem, a poem that the imagination has slaved long over, is imagination itself.If we see the imagination at work as that which is represented in the poem, then we can also decipher precisely what the nature of imagination is in Coleridges conception. For example, in the very first stanza we see Kubla Khan decree his stately pleasure covered stadium (2). Note that he decrees it, he does not decree that it be built. Then, seemingly out of nowhere, its construction begins So twice five miles of fertile ground /

Teaching Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Teaching Plan - Research Paper Example take for teachers need to develop a proper teaching plan that consisting of learner assessment, expected outcomes, appropriate teaching strategies, and applicable theory for the teaching interventions. Facts of the Case rosemary celebrated her 27th birthday on June 12, 2013. Despite having attained this age, Rosemary has never visited a Voluntary Testing, and Counselling (VCT) centre to know her human immunodeficiency virus status. at that place are several centres and hospitals in her hometown that sample and advice people concerning their HIV status. Rosemarys parents and workmates have made several unsuccessful attempts to encourage her to visit iodin of the centres to be tested since it is necessary for her if she wants to take good care of her health. Her fiance proposed marriage to her on condition that she accept to undergo the HIV examen first. Rosemary, however, did not agree. She argued that if the fiance does not trust her, then h e can find some other partner and go ahead to marriage. One of the reasons that makes Rosemary to avoid examination her HIV status is that she fears to find out that she is positive according to her, this would accelerate her death due to increased stress. Rosemary also fears that the doctors may reveal her HIV status test results, which will traumatize her in the face of her friends and relatives. Rosemary is undoubtedly aware that she was involved in a sexual relationship with a town businessman who died of HIV/AIDS approximately three years ago. Objectives of the Teaching Plan By the end of the teaching session, the learner will be able to 1. Appreciate the necessity of undergoing the HIV test to know her status. 2. Understand how HIV/AIDS infections are spread, and the time that the virus takes to develop in the torso of human beings. 3. Identify informed lifestyle choices and changes that will maintain health despite her HIV status. 4. Enlighten the learner about the signific ance of complying with the requirements of medication and nutrition. judgement of the learner and Related Factors The learner in this case is Rosemary. Rosemary has developed a negative attitude towards HIV testing. Rosemarys beliefs that the doctors may reveal her HIV test results to her friends and family members, which may cause trauma and hatred. According to her, knowing or not knowing her HIV status does not make any difference because testing will not treat her if she is HIV positive. The factors that have led into this belief include intellectual limitations, inattention, lack of exposure to accurate information, and lack of motivation to learn. around people do not understand the significance of knowing their HIV statuses because they do not have intellectual knowledge concerning the self-care. People who work in other fields such as industrial manufacturing, engineering, teaching and serving consultants are not informed about adversities associated with HIV/AIDS infectio ns and the benefits of knowing their statuses during the betimes stages of infection (Prater, 2011). Rosemary is a mature person who is about to get married. Rosemary is a qualified accountant and a bank manager in her hometown. Regardless of her intellect in the accounting field, Rosemary has limited intellectuality about the significance of going for a test to know her status of HIV. Inattention is another cause of failure to understand the health benefits of knowing ones HIV status. Information about HIV/AIDS is one of the most cat valium themes in the print

CLOUD COMPUTING Essay Example | Topics and Well Written Essays - 1250 words

CLOUD COMPUTING - Essay Example). Moreover, smear computing consists of applications that are represented as a function on the web and the provision of hardware / software work provided by companies operating data centers. Likewise, the services provided over the Internet are referred as (Software as a Service) SaaS. There are few sellers who use the term (Infrastructure as a service) IaaS and (Platform as a service) PaaS in order to demonstrate their products and services. However, these harm are avoided and not accepted globally, due to variation (ARMBRUST, FOX et al. 2010). The Commerce Departments National Institute of Standards and Technology (NIST) have illustrated some utile definitions that focus on three concepts (Ryan, Loeffler 2010) confuse infrastructure as a service IaaS consists of provisioning elementary computing resources. Cloud software as a service SaaS access software application that operates on a cloud infrastructure. Cloud platform as a service (PaaS) pro vides the accessibility to users for implementing and developing applications with programming voice communication and tools supported by the providers. The core components of a cloud are consists of the data center hardware and software. When these resources are made available to the populace, they are referred as public clouds and the service provided by the cloud is called as utility computing. Moreover, private clouds are only available to private organizations and are not accessible by public. Accordingly, cloud computing is the combination of SaaS and utility computing (ARMBRUST, FOX et al. 2010). Current Trends Information Technology organization has already invested trillions since the 1990s, to contribute in reshaping cloud computing. For instance, a general slogan from Sun that was Network is a computer was recognized in 1980s. Furthermore, salesforce.com, a SaaS enabled website is providing services since 1999. Today, cloud computing represents a more innovative and rich approach, in order to provide online services along with online operating systems. Microsoft Azure provides an online operating system along with the set of development tools and services. Moreover, Google Docs provides online word processors along with spreadsheets and notification applications similar to Microsoft Office. Furthermore, Google Apps gives the freedom to the developers to execute their codes and applications on Google infrastructure. Sun Microsystems provides computing power by charging $1 per hour for one CPU. In addition, Amazon provides web services named as EC2 and S3. Moreover, Yahoo has also announced recently that it will utilize Apache Hadoop framework that will enable users to work on thousand of nodes and one million bytes of data. Accordingly, the contribution of cloud computing is covering every aspect of computation required for small, medium and large businesses (Han 2010). Benefits Cloud computing provide many hail effective short term and long-t erm benefits. The organizations can avail services from multiple cloud-computing providers, to improve computerized business processes and high availability of services within the organization. Cloud computing also provides standardization of APIs, by operating on compatible applications to enable hybrid cloud computing. Moreov

Determining Databases and Data Communications Essay Example for Free

Determining Databases and Data Communications EssayIn this melodic theme the writer go forth seek to respond to the questions designated for both scenarios. This paper will list typical fields for each(prenominal) type of data. Provide an example of two relationships that you need to track. This paper will alike answer the questions of Do you need a database system? If not, can outmatch handle the data and the output? What atomic number 18 the advantages and disadvantages? Would you use a somebodyal database or an enterprise database? Explain your answer. Would a decision support system (DSS) be helpful? Explain your answer. When directing companies who stimulate diligently with instruction processing system technology, it becomes increasingly imperative to have an adequate knowledge of the technology that is obtainable. This will lease those who have to manage information to make the most effective preference concerning what technology should be used for the company. In the two scenarios, making the outperform choices in technology allows the manager to best confer time and energy with superficially formidable responsibilities. For instance, in the first scenario, an marketing service of a consumer electronics company is asked to not only maintain the stalls for various carry on shows from beginning to end, but is also asked to control that there any issues that arise during the delivery of the products are resolved. First, it is important to realize what information should be maintained in order to best ensure that the tools that are used during the mickle shows. In cases like these, it would be important to have a list that details what displays, equipment and booths are indispensable for specific trade shows, as soundly as when the displays, equipment, and booths should be shipped to the area and back. For example, if a trade show located in Tulsa, OK only needed one booth with one display in order to accommodate the space, it would b e the job of the marketing partner to ensure that the various personas make it to Tulsa, as rise up as ensure that the booth and display made it back to the office for future use it would be necessary to know when it would be sent, as soundly as when it will be delivered back (which could be maintained with the knowledge of the delivering postal tracking number). In order to keep track of what is necessary for each trade show, there are several technological tools that would be instrumental in maintaining the information that will be transmitted.While one could use an Excel to begin the process of tracking the information that is needed, it would not be the best method of collecting that type of information, and it could be overwhelming over time. A database, on the other hand, could handle the information that is contained, and would allow the marketing assistant to create reports later on that can be used to analyze what changes could be made in the future whether it is making earlier shipments in order to ensure that it reaches an area on time, etc. (Middleton, 2009). Since there would only be one person keeping track of the information, it would not be necessary to create an enterprise database, which would have the capabilities of being made available to other departments within the company (Web Definition, 2012). This would allow one person to maintain the pertinent information that other departments may need without having too many people managing information, which could lead to confusion regarding where equipment is or what is needed for certain trade shows. Also, in order to maintain the large amount of information that would come from managing various trade shows, it would be necessary for the marketing assistant to have a decision support system, which is a computer system that is designed to provide assistance in determining and evaluating alternative courses of action by acquiring data from the mass of transactions of a firm, by analyzing it with advanced statistical techniques to extract meaningful information, and by narrowing down the range of choices by applying rules based on decision theory (Web Definition, 2012). This will allow the marketing assistant to gain better knowledge of what could be improved upon for future trade shows. In the second scenario, technology has to be used in order to manage a consulting team of seven, some of whom work in an office and others who work from home. In this case, ensuring that there is equal entreibility to each employee is paramount to maintaining the business. A wide area interlock, or fed up(p), would help to accommodate the needs of employees who are workings in the office as well as those who work from home. The WAN would create several LAN connections that would allow workers to the same access to important information regardless of where they are (John, 2009). Also, for projectsthat more than likely will be time-sensitive, employees within the consulting team will have access to the printers and other equipments that is a part of the network, so that tasks are completed in a incidentally manner (John, 2009). While there are certain security risks with using WAN that includes the potentiality infiltration from people other than employees and the possible placement of viruses that would threaten the maintenance of information that is stored, the use of anti-virus programs and other programs would help to protect the computers and information that they have, and the benefit outlying(prenominal) outweigh the potential risks. Also, a radio set access would better assist the team in completing tasks in unalike areas.Like WAN, wireless access would assist employees in gaining pertinent access to the information may normally be stored in in the office. For a consulting team who works in different areas, privacy and computer protection become a relevant problem that can be addressed with creating a virtual private network, or VPN. A VPN would ens ure that the information that is held at the office for the team remains on a network that would only be accessible by the team, and it would prevent others who are not a part of the team from placing viruses on the computers or accessing the information, which could greatly hinder the completion of tasks and the accessibility of information. When considering what wireless networks should be used, cost as well as features must be considered. Excel documents often help to organize this information in order to assist leaders in making decisions regarding the best wireless network to purchase. For instance, if a wireless network is priced low but does not offer the speeds or other features necessary to operate for a company, the network would not be good to expend money on. However, it could be equally dangerous to expend a lot of money on a wireless network that has a lot of features that may or may not be used. As a result, this requires that a company list the various features that would be necessary for the functioning of the company. The company can then review the list of features that are included for wireless networks that they are considering, listing the price of each network. This allows them to see to it the wireless network that best meets their companys needs without paying a lot of money for it. In conclusion, having a working understanding of the technology that is available to a company can help managers make wise and efficient choices regarding what tools should be used. In the first scenario, using databases in comparison to excel documents allows the marketing assistant to properly track equipment that is used on a daily basis, as well as track where it is being shipped to. In the second scenario, using WAN or wireless networks allow a team to maintain access to pertinent information that could help employees complete tasks in a timely manner regardless of their location. In these ways, technology assists companies in maintaining their busine ss.ReferencesDecision Support System. (2012). Decision support system. Retrieved from http//www.decisionsupportsystem.info/Middleton H. (2009). Maintaining a relational vs. flat file marketing database. Retrieved from http//www.dbmarketing.com/articles/Art223.htmCharlene N. (2010). Benefits of create maintaining a database. Retrieved from http//www.reviveprojects.com.au/blogs//2010/10/06/benefits-of-developingmaintaining-a-customer-database-Web Definition. (2012). Enterprise data. Retrieved from www.dataclaritycorp.com/cognos-glossary.html

Creationism. Stanford Encyclopedia of Philosophy Essay Example for Free

Creationism. Stanford Encyclopedia of Philosophy EssayThe significant role of schools in teaching the population of students is one way to ramp up sure that the society will have a bright future. However, in the cases wherein inappropriate teaching methods are used, this dream may be compromised. A genuinely clear example is the teaching of creationism. Creationism is a perspective that identifies a certain supreme being to be the main perpetrator of the existence of the universe, including humanity (Ruse, 2007).thither is an identifiable group of people who primarily believes in this notion. And because of that sectarian acceptance, there was a time when schools became a subject of intention in propagating this idea. In a much greater sense, creationism should never be taught in schools primarily because of the compromising effects it will bring towards the molding of the students. The topic is very much relate towards the philosophy of a person and do not give up any signi ficant learning attribute.This is in direct contrast to the mission of the school to provide only the type of learning methods based on exact, credible and scientifically formulated aspects of knowledge. Creationism tends to be of religious in nature. It always inhibits the natural flow of scientific process to learn the observable and logical way of nature. As a result, it is very possible that students may get confused about their own experience about the universe and everything about it.They may leave the pre-conditions of scientific knowledge in favor of an easier to understand notion of creationism. Moreover, there may be cases in which some students may feel deprived of their rights to believe what they want to according to their respective philosophies in life. Creationism is a biased form of belief which only bases its political theory to a personal intuition. References Ruse, M. 2007. Creationism. Stanford Encyclopedia of Philosophy. Retrieved January 14, 2008 from http// plato. stanford. edu/entries/creationism/.

Factors That Has Helped Four Seasons Hotel Tourism Essay

Factors That Has Helped quartet Seasons Hotel Tourism EssayThe main reason behind the preparation of this assignment is to analyse the case study about the factors that has helped quad Seasons hotel to obey initially and understanding and appreciating the different offset strategies that argon choose and implemented by intravenous feeding Seasons in differentiate to be one of the successful in operation(p) alliance in hospitality industry. This assignment withal discusses the various downturns that the hospitality industry has faced over the years and how quartet Seasons dealt with the touch in order to survive in the railway line. Moreover, in the assignment, the unique business model of 4 Seasons hotel is comp bed and relate to different theories such as value chain analysis which shows how quatern Seasons hotel is able to screw their stakeholders expectations.In addition, I have given whatsoever recommendations for Four Seasons hotel, to sustain in the hotel busin ess.Company ProfileFour Seasons Hotels and Resorts, the worlds leading hustler of highlife hotels with a history spanning quatern decades and a portfolio that extended worldwide. It is one of the worlds pornographicgest and finest chains of luxury hotels which have developed from one motel started by Isadore sharp 1961 in downtown Toronto Canada, to 82 luxury hotel properties in 34 countries worldwide.Four Seasons owns its own hotels, principally under the Four Seasons and Regent names, as well as some others, including the Ritz-Carlton in Chicago and the Pierre in New York. About half the political partys earnings come from management fees, and half of it from properties it owns directly.Their spicyly admired aid grapheme helped them to become benchmark in luxury hotel securities industry.The basic operational insurance policy of Four Seasons hotel is Treat others as you would bid to be treated. Highest quality of dish up to the customers is acquired by Four Seasons by maintaining and improving their religious service monetary standards also with an in advance(p) approach and continuous development and an eye for detail ein truth single time of service.The company shifted from hotel owner to hotel operator in 1990s the companys 95% of the shares are owned by Bill Gates the founder of Microsoft and Al-Waleed Bin Talal (Prince of Saudi Arabia equally). Rest of the shares are owned by Isadore sharp CEO and company founder.Establishment of Four SeasonsFour Seasons Hotel Chain was founded in 1961, by visionary Isadore sharp with the opening of 126 retinue Inn on the Park in downtown Canada. acutely was a degree holder in architecture and non from a hotel management emphasize thus Sharp was totally new to the Hotel Business. Sharp describes himself a builder who joined his fathers business after graduation.Joining a hotel industry business was not at all in his mind or his intention till he was working on a project to build a motel. He got an ex posure with the motel project and he realised about the upcoming market of luxury hotels. The need of personalised service round the clock with the booming p substitute made him take a decision to get into Hotel business.The hotel he opened is named as The Four Seasons motor hotel which he opened with the help from his brother in law. The hotel became famous amongst the business travellers and celebrities as it had a innovative design it was different from other hotels as he built all rooms facing inwards giving a view of inner courtyard and swimming pool instead of the outside neighbourhood.Growth and expansionWith the initial success of his first hotel, the big break through which Isadore Sharp was waiting for came in 1970 by opening first Four Seasons Hotel in Hyde Park area of London. Comparatively the room judge were higher than the competitors in the 270 room hotel just now then also Four Seasons enjoyed 95% occupancy through out the year. The success came with an innovati ve sentiment of hotel weaponed with latest amenities un care old traditional hotels in London.In 1972, Sharp opened a massive 1600 room hotel convention centre in Toronto, Canada in partnership with Sheraton. It took a long time to complete the project, almost 10 years.In 1980 the economy was booming and the demand for luxury hotels increased , and thus Sharp started building hotels across the North America, later in almost every major US city, also to take an reach of real soil deals.In three decades by 1990, Four Seasons al install opened 23 hotels in three countries with net earnings of $15 million.Four Seasons became Global loss leader in 1992 with acquisition of Regent International hotels. further strong monetary base to build and procure hotel properties worldwide came in 1994 when Saudi Prince Alwaleed Bin Talal bought 25% of companys shares. They also signed a contract with Carlson Hospitality to develop and expand regent brand worldwide through establishing managem ent contracts and franchising agreements.Initial Success Factors of Four SeasonsTo combine best of small hotels with the best of large hotelsIsadore SharpHe came up with the idea of opening the forte sized hotels which was enough to give a touch of personalised service providing with a range of luxury amenities and services.Running business from Customers PerspectiveThe most effective initial dodge for Sharp was to look at the business from customers point of view. He was a innovative thinker to fulfil customers unavoidably in terms of luxury. Example When Four Seasons came into cosmosness the trend was to use flimsy towels in bathroom, he replaced that we 100% cotton towels which worked rightfully well. With experience of opening the first hotel, Sharp realised customers are ready to spend for one thing thats service. And as Four seasons most guest were business travellers and with the experience he came to a conclusion that for them Service means luxury. luxuriousness Redefin edMaintaining high quality service fag also be a brand if fork overed constantly according to Sharp. This idea provided him with the initial success in medium sized luxury hotels which gives commitment of providing homelike comforts and personalised service. Thus luxury was redefined as Service and not as decor and architecture. Quality of service comes before the hotel decor and architecture for the customers. As most of the customers for Four Seasons were business travellers Sharp commentedThey are mostly executives, often under pressure fighting commons lag, stress and the clock. We decided to redefine luxury as service.Thus the key towards Customer satisfaction was achieved by Sharp and he knew what the customers wanted unmatched service quality will give them competitive edge. Although Four Seasons charge 20% extra room rate than the closest competitors but still they were successful of maintaining high occupancy rates. Further Sharp wanted the highest personalised service quality for the guest which was possible only if employees are motivated and happy they will deliver it. Thus employee motivation, mutual compliance and empowerment played a vital role in achieving customer satisfaction. And thus he introduced the golden blueprint.Golden ruleSharp refer to his first business rule as Golden rule treat your customers as you want to be treated. This became the operational policy for Four Seasons. Every employee is a member of customer service and in charge of it.And he believed employees are the most important part of Four Seasons hotel because there is very limited time in which service encounter takes place unlike other industries. And the employee has to give his best to maintain proper service standards thus upsurge of screening and interviews are done to escort the right candidate is selected for right job.InnovationInnovation contributed a lot in the initial success of Four Seasons. Most of the luxurious amenities and services like Shampoo in the shower, bathrobes, 24 hour room service, two- line phone in guest room, crush iron, 24 hour secretarial service, big well lit desk were the First to be introduced by Sharp and Four Seasons. The Custom made mattresses is now became the standard of luxury hotels which was Sharps favourite.Vision of Isadore Sharp Provide each and every thing in the guest room that will make the customer happy.Growth Strategies adopted by four seasonsInitial success for Four Seasons did built a platform for them to grow world wide. It created a network of mid sized luxury hotel in almost all key financial cities all over the world.During this member Four Seasons adopted numerous different growth strategies as follows cross off name is competitive advantageThe biggest asset for Four Seasons group was their brand name which was not responsible for their initial success but also a part of their global expansion outline.The core business strategy for four seasons wasto continuously improve their ma rket position and profitability to ensure the competitive advantage while obtaining new management contracts worldwide.Strategic relationship with investorsWith the help of strategic relationships with many small private institutions earlier helped them to expand their opportunities worldwide. Prince Alwaleed bin Talal bought 25% of company shares and with his major investments in Four Seasons which helped them to enter in new markets as well the self-possession was not of Four seasons so it served their primary objective of being a management company.From Hotel owner to Hotel operatorsTheir unique business development model stated they wanted to be a hotel chain operator than hotel chain owner. It has ownership of only three hotels out of their sixty three hotels.Under this unique business model Four seasons hotel doesnt have a burden of ownership, the major great is brought by the partners with whom Four Seasons developed strategic relationships.There is wide range of management fees (base fee, incentive fee, sales and marketing charge and reservation charge) for providing these services to the owner.How Four Seasons responded to economical downturns?Four Seasons faced economic downturns in different years in four decades 1970, 1980, 1990, 2000 in the following years 74, 81, 91, 2001. And all of them made a significant impact on Four seasons strategy.The hotel business during the time of recession were mainly affected byIncreased interest rates andDecrease in market pricesWith the increased airfares and the increased occupancy rates the tourism was badly affected. Executives of the company were travelling less and the leisure facilities were decreased for the executives which affected the hotel and tourism market.moreover increased terrorism affected hotel and tourism market.There were drastic steps taken by different hotel operators by cutting labour cost, lowering prices buy Four seasons believed that the industry is going to return to normal soon and I sadore Sharp adopted exactly the other way. He took the challenge during the time of recession and aphorism the opportunity to develop the hotels. He told his executives about his thoughts that when our competitors are lowering standards we will raise oursThe different actions taken by Four Seasons as an answer to economic downturns areFour Seasons followed their words to look after their employeesDuring the time of recession most of the hotel operators cut down their labour cost but Four Seasons tackled the situation the other way, they responded by cutting the overhead costs but not the labour costs. They aimed for maximizing labours value instead of lowering labour cost.Sharp explained this strategy to his executives,And we also know that what we must do to meet that goal, is to lower costs and raise service and product quality. But cutting costs and raise service and product quality. But cutting costs by cutting labour, if carried too far, lowers quality. The only way these see mingly conflicting aims can be reconciled is by responsible employees committed to working smarter. Instead of minimizing labours cost we should maximize labours value by convincing our employees that our purpose merits commitment.Four seasons offered Flexible Contracts to the employees rather than job cut, in which employees will be called on duty as per the demand of the business which replaced working four eld a week instead of five days a week. It was in the agreement of the employees and all the employees were in favour of the decision furthermore the salaries and the bonuses of the managers was also affected. This all resulted in sharing a common policy in heading towards companys goals.Improving the productsMost of the hotel operators paused the construction or running of a hotel for a temporary period but the property business is real high during the time of recession because the properties are sold out on lower rates thus Four Seasons tackled the situation by renovation a nd restitution to improve the products. Isadore Sharp believed that providing quality service to the guest are a necessity and not a service by itself. And if the hotel wants to sustain in the market the new trends in the hotel industries should be followed to keep up with the market. Thus to accommodate these changes and provide customers with quality service. During recession the room occupancy is the lowest thus the release caused to the guests are very less and thus the guests get a royal out of the world service. They followed this strategy during recession period which gave them a steady growth over the decade.Advertising costsMost of the competitors of Four Seasons hotel kept cutting their advertising and marketing costs, but Four Seasons didnt cut their advertising and marketing compute to maintain the brand recognition as they had a very good recognition in the Hospitality industry. It is easy to maintain the momentum rather than summarize it. This strategy helped them to gain a competitive edge over their competitors in maintaining their brand recognition.Property marketDuring recession the supply in the market for the rural area was than the demand on low prices. Four seasons took the advantage of low prices of the land and they picked the premium pickles which would have been difficult to buy them in normal times. Thus this strategy paid off to Four Seasons during the time of recession and they came with the finest of the hotels in top locations after recession.How four seasons managed various stakeholder expectations?Stakeholder Person, group, or organization that has direct or substantiating stake in organization because it can affect or be affected by the organizations actions, objectives, and policies. (www. businessdictionary.com)There are three most important aspects of managing stakeholder expectations agnize your stakeholdersKnow what exactly they except from youMake them accountable for realities of project by making them aware of r isks and consequences.(According to Dr. James Brown, president of the project management company Seba Solutions). opposite stake holders of Four Seasons hotel areStakeholders play a vital role for a company to survive thus the company or organisation needs to implement a strategy for managing their stakeholder expectations.Thus Four seasons implemented following strategy for managing their stakeholder expectationsSTAKEHOLDER MANAGEMENTManaging the stakeholders expectation is a step by step processAfter identification of stakeholders, the second step is to identify their needs.Needs and expectations of the stakeholders of Four seasons can be described as followsOwners Returns on investment by profitManagement Management fees on the basis of gross revenue.Employees authorisation, Career opportunities and job security.Customers High quality service and luxury.Society Corporate social responsibility.Their strategy to manage stakeholder expectations can be summarised with relation to va lue chain analysis as wellvalue_chain_analysisValue chain analysis is a concept to create competitive advantage and sustaining superior performance.Owner Expectation of the owners are really high on returns in terms of profit because they are the one who made the peachy investment in the projects.The different aspects of value chain used by four season hotels are like Infrastructure of the hotel, the most innovative idea of the initial strategy was to come up with medium sized hotels, and it worked really well. It was made possible and successful by Isadore Sharp who was the degree holder in architecture and he knew the latest designs of buildings and hotels like building rooms facing inwards to avoid view of neighbourhood made significant contribution to it. These innovative designs really helped Four Seasons to come up with the highest occupancy among the travellers. Thus they were successful in managing owners expectations by giving returns on their investments in less time.Mana gement To ensure a good gross revenue it is vital to get higher occupancy with good average room rate throughout the year.Sales and trade and technology come into picture from Value chain analysis. The marketing strategy for Four season hotel is to target the luxury segment of the market. 69% of their business comes from business travellers and groups. So almost all of their advertising and marketing programmes were designed to enhance the awareness of luxury service provided by Four seasons hotel. Technology played a vital part in achieving their goal by newly designed website and superior reservation system. They gained an advantage over other hotels by Global reservation system which gave an option to the guests to be comfortable with their own local language in North America, Asia and European Network.Example There are so many hotels in Hyde Park area but over 30 years Four Seasons has gained and enjoyed the highest occupancy in the area with their strategy.Employees Employees expect Mutual respect and Empowerment from Four season hotel.Employees are the most important stakeholders of the organisation, if they are happy to work for the organisation the whole business cycle can run smoothly, If Employees are happy then the customers are happy with their service it leads to word of mouth publicity and the organisation gets a repeat business.Employees deserve a mutual respect from the management. Human Resource Management from value chain ensures that employees should get what they deserve and expect. And most importantly the Golden Rule of Four Seasons is treat others as you would like to be treated also they believe that if employees are happy then only they can make customers happy.Four Seasons has maintained empowering their employees, and the best outcome and results can be obtained from their employees by empowering them.Im sure weve all read reports on the productivity gains achieved by empowering employees. And we all know the workplace has to change to attain this. And in a survey of 264 big company chairman, 62 percent agreed that one of the most important business issues facing them was building and keeping a pendent workforce.-Isadore Sharpd.) CustomersThe expectation of the customers is very high as Four Seasons targets luxury segment of market. Service factor from Value Chain is wisely utilized by Four Seasons to manage expectations of luxury for the customers.They redefined luxury as service. Four Seasons gained a competitive edge by provided high standard of service with personalised touch. Customers got what they evaluate from Four Seasons. And they are very successful in making customers happy.E.) SocietyAs Society expects some corporate social responsibility(CRS) from all the hotels and organisation, their expectation for four seasons towards society is really high as well. CSR includes encouraging activities for development of society and avoiding practices which causes harm to the environment.Four Seasons explain how they help and take initiative towards community by various training and mentoring programmes for young people and helping whoever in need in their website www.fourseasons.com .Example They donate organic food to local farmers to feed their animals (Costa Rica) and also providing shelter camps to Urban Elephants(Golden Triangle, Thailand), Raising significant funds for cancer research and awareness programmes.RecommendationFour Seasons has a strong portfolio in the Hotel Industry but to sustain they should focus on few things which are as followsFour Seasons should concentrate on building more brands and focus on all the categories like upper-scale, middle and budget hotels. Unlike Accor group of hotel they have segmented their hotels and created a brand focusing the needs of its customers such as Etap, Ibis, Novotel, Sofitel etc.To compete with other leading brands Four Seasons should come up with more hotels all over the world for more brand recognition and for customers to ha ve a taste of their service. furthermore Four Seasons should continue the effective management of the hotel the way they are doing it to sustain in the market.CONCLUSIONWith the base of the case study and research on Four seasons hotel, Canadian based business has an excellent brand recognition all over the world. The company is moving ahead with excellence along with strong financial and operational management. Different innovative ideas of Four Seasons hotel helped them grow in this hospitality business over the years furthermore during the time of recession Four Seasons hotel did really well, thus it says Fours Seasons Hotel has turned economic down turn to a competitive advantage over their competitors by coming up with different properties with prime location after recession (they responded very well to economic downturn). They took the down turn as an opportunity to expand and thus they are achieving excellence in their business.